Connected Artists played a significant role in the creation of the official song "It's On" for the FIFA Club World Cup Saudi Arabia 2023. Connected Artists lead the project and connected the 4-time grammy nominated singer Bebe Rexha with FIFA which resulted in the official world cup track.
Team Connected contributed to musical direction and the production of the track, and played a role in the creation of the music video, which was directed by Alexander Wessely (known for The Weeknd and Rihanna).
Bebe Rexha - It’s On
"It's On" is a powerful anthem by Rexha, featuring her strong vocals. The new video captures this spirit with scenes of children playing soccer in the streets, fans celebrating, and Rexha performing the song in a striking ensemble against the backdrop of the Arabian desert.
